Born and raised in Italy in Piedmont, Province of Cuneo, with dual Italian and American citizenship, Barbara is a dynamic, results-oriented professional with extensive experience in driving growth and profitability across various industries. 

She has had the privilege of working in key leadership roles, both in Brand Management and as a Brand Ambassador, demonstrating a proven ability to steer business development, improve operational efficiency, and build strategic partnerships. Her experience spans Strategic Marketing and Branding to Operational Management and Customer Experience across Europe and the Americas. 

Passionate about market analysis and consumer behavior, with international skills and a deep understanding of business dynamics, she has successfully managed complex teams and projects worldwide in multicultural and multilingual contexts.

In her last role in a C-level position, Barbara spearheaded transformative initiatives that reshaped the business landscape. She introduced an innovative growth-oriented business model, catalyzing substantial expansion and profitability. Central to this endeavor was the assembly of a dynamic team of professionals, meticulously selected to drive projects forward with precision and excellence. Barbara's strategic vision and leadership were instrumental in reducing costs while simultaneously broadening the clientele base, optimizing operational efficiency, and driving sustainable growth, positioning the organization for long-term success in a competitive market landscape.

As a Professional Sommelier and a member of prestigious organizations in the wine and gastronomy industry, she has built a significant network in the food and beverage industry, enjoying esteem and visibility. Her contributions extend beyond traditional roles, encompassing the creation of impressive wine lists and pairing menus, training staff, and enhancing customer experiences while driving outstanding revenues.

Moreover, Barbara's unique background includes roles as an educator, mentor, and talent scout. Through her multifaceted expertise, she not only imparts knowledge but also provides personalized guidance, nurturing the growth and development of businesses and individuals.